Recap: We established that the Income Statement measures performance over a period of time and answers “Did we make money?”Expansion Goal: Now, let’s move beyond…

Also known as the Statement of Cash Flows. What is it? This statement tracks the actual movement of cash in and out of the business…

Also known as the P&L or Statement of Operations. What is it? The Income Statement measures a company’s financial performance over a specific period of…

Key Market Size Terms Before calculating market size, familiarize yourself with these essential terms: The Total Addressable Market shows the potential scale of the market.…

Market Sizing is a fundamental concept that plays a crucial role in the success of any business venture. This lesson introduces you to the principles…

Effective expense management is essential for ensuring that a small business remains profitable and financially viable. This guide provides practical tips on how to document,…

An expense is a cost incurred by a business to generate revenue or maintain daily operations. As long as an expense is “ordinary and necessary”…

In this topic, we create two scenarios where a business is sourcing products from a supplier that will be resold to consumers. We show examples…

Product costs are considered a direct expense. Managing and documenting all product costs is crucial for several reasons, which collectively contribute to the overall health…

Tools for Modeling When just getting started, a simple step-by-step checklist may be all that is necessary to set up and present simple process that…

Modeling a simple business process involves systematically defining the steps taken to achieve a specific business goal or deliver a service. Here’s a structured approach…

Establishing operational processes is fundamental to the success and efficiency of any business. Here are several key reasons highlighting their importance: Efficiency and Productivity: Well-defined…

Learning Objectives: By the end of this lesson, learners will be able to identify the three core financial statements, understand what each one measures, and…

Understanding and managing expenses is vital for maintaining a thriving business, as expenses directly impact the bottom line (profit). The significance of managing expenses in…

Establishing operational processes is fundamental to a business’s success and growth. Processes help streamline operations by reducing waste, optimizing resource allocation, and ensuring consistent delivery…

Overview imarketdigital.org is a private, for-profit education and training organization providing a learning environment geared towards real world applications. imarketdigital.org applies numerous academic disciplines as…

Follow the steps below to complete this challenge. Once complete, take and upload screenshots of your website using the Upload Assignment section below. You will…

In this lesson you will learn how to add, edit, and remove users within your WordPress website. User management is important and useful for a…

This section is applicable to WordPress themes Twenty Twenty-Two (2022), Twenty Twenty-Three (2023) and future versions. For earlier themes that do not support Navigation blocks,…

In this lesson you will learn how to add and modify Navigation menus in WordPress. First, we will add some demo/dummy content that includes Gutenberg…

Pages vs Posts In WordPress, you can put content on your site as either a Post or a Page. Posts are dynamic, pages are static.…

The first thing you will want to do after you install WordPress is go to the Settings menu. Settings > General From the left hand…

Pages You can use Pages to organize and manage the structure of your website content. You can add as many pages to your site as…

Widgets were originally designed to provide a simple and easy-to-use way of designing and structuring a WordPress theme. Widgets can be added, removed, and rearranged.…

WordPress Menus Overview Depending on the type of theme you are using, you can add and modify menus in two different ways. In WordPress 6.0…

Overview The Dashboard is the first place you will come to every time you log into your site. It is where you will find all…

In this lesson, you will learn how plugins add functionality to your website. What Are Plugins? The core of WordPress is designed to be lean…

In this lesson you will learn how to install, update and delete a theme. Everything about the way your WordPress site appears in the browser,…